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Eric Weisberg

Web Content Expertise

left direction

Fireman's Fund
HDS
Azul Systems

right direction

Web sites are like life. They’re trendy, fashionable. Today it’s social networking. Before that it was Web 2.0. Remember “eCommerce?”

One thing is constant, though. Whatever’s hot tomorrow, it will be all about content. And what makes for good content? Simple. If you want people to come back, your site’s got to be Memorable and it’s got to be Engaging. And brief. Yeah, brief is good.

Take a look at my work. Each piece is designed with the viewer in mind, and not the company it’s meant to serve. The story, narration, graphics, and interactivities engage the viewer and impart critical information in a way that they actually remember.

So, if you want to leave people with an impression—and you want them to learn something too—let me craft you some really outstanding content.

  • Channel Marketing

  • End-User Training

  • Localization

  • Customer Marketing

Juniper Networks

Talking to the channel is different than talking to customers. Their goals are different. So are their problems. And, believe it or not, so are their attention spans. They're not engineers, after all.

Nor can you take the same approach you take with your own sales force. Channel partners have a choice of vendors to push, so how do you get them to chose you? By talking to them in their language. They don't care about what you have to say about you. Tell them what's in it for them. And if your value proposition--for them as well as for their customers--gets their attention, they'll listen.

So how do you do that?  For one, don't send them the same collateral and direct marketing everyone else is. Or the same marketing materials you send everyone else. Don't make them read any more than you have to. Engage them and entertain them--and you'll inform them.

 


J-Partner

Seminar

Competitive

 

 

 

 

 

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Juniper Networks

User training used to be the purview of Professional Services, require a truck roll, or put a strain on the TAC. Not any more. Companies now train customers proactively--and often for free--to avoid even greater expenses later. And training your customers make for better customers. It's some of the best Marketing you have.


Hardware Training


AIS


I2J

 

It goes without saying that business is global today. So your communications need to be global as well. Localization is more than simple translation. Just as American English is different than British English which is different than Australian, South African, and Indian English, there are many dialects of Spanish, Chinese, French, and other languages. Getting them correct for your target audience, including the spoken and written languages, makes the difference between a rewarding experience and turned-off or even angry market.

Simplified Chinese
Traditional Chinese
Mandarin
French
German
Italian
Korean
Russian
Spanish

Simplified Chinese
Traditional Chinese
German
Spanish
Indonesian
Korean
Polish
Brazilian Portuguese
Russian
Thai
Vietnamese

Arabic

 

 

Cisco

Few technology companies have as prominent an online presence these days as Cisco. Part of the "Welcome to the Human Network" campaign, my contributions show how real people use Cisco products to solve real problems. Not simply case studies (though I've certainly developed plenty of those), my expertise is in putting a face to customers, dramatizing their problems from their perspective, and showing how companies can become not just vendors, but partners...and heros.

 

Guru Video
Guru

UC Video

Unified Communications (English & German)

Customer Story

Customer Story

Networkers Online